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The importance and fine art of tagging your music

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Hello friends.

Today we will speak a little about promoting your music within the sites that its already posted on. Namely: Tagging.
Without adding the appropriate tags to your songs on soundcamp, bandcamp, youtube or wherever else, nobody will find your music. That’s not even a statistic. Its a fact.

Your goal naturally, as is mine, is to have as many people as possible listening and talking about your music, so tagging is vital. Use a combination of tag words and tag phrases that are descriptive of your music. Other than the obvious choices such as the genre of the song and a few descriptors such as “Chillaxed” or “Space cock”, consider adding the name of the software you made it in (particularly useful on youtube) or the names of a few of your favourite artists that sound similar. Even if not very similar, fans of those artists will see your songs and with a little luck give them the time of day required for you to convince them you’re the greatest producer since Aphex Twin.

What are your techniques when it comes to tagging your music on music sites? What have you had most success with?
Let me know in the comments!

Written by majorshake

June 20, 2011 at 6:40 pm

Sending demo tapes to labels is futile

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Today I want to be perhaps a little controversial. I want you to stop sending out your music to labels. It’s simply a waste of time.

Think of it this way, any label that you can find, was probably also found by a few hundred other producers. They all sent them demos. In this sea of music, some probably good, most probably crap, your music will get lost.
The labels are simply full.

Next, think of the financial situation most labels (especially the major ones) have found themselves in. Because of sticking to an outdated business model, they stopped making money. Being greedy bastards (again, I generalize), they don’t care about your music, no matter how sweet it is. It would require promotion and promotion costs money. It’s cheaper and more profitable to release another album by some skanky blonde chick singing about sucking dick.
The labels are greedy.

Lastly, consider the following scenario. You contact a label and give them your demo. They don’t give a toss.
Not that great, is it? Seems a bit like a waste of time and effort.

Now consider a different scenario. You work hard on your music. You give everything you have into promoting it yourself, and manage to get 1000 fans on your mailing list. Now you’re starting to get some momentum and a label contacts you.
Seems a lot better, no?

Today, with the amount of resources at your disposal the label is absolutely unnecessary to you. Everything that they can do for you, you can do yourself with a little bit of effort. The important thing is to put in the hard work, because label or no label, nobody will care unless you work hard at your craft. Once you have done the hard work, you’ll find yourself beating labels away with a stick.¬†

Written by majorshake

June 6, 2011 at 5:37 pm

3 reasons why your mailing list is your best friend

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Today I’m going to talk a little about building a solid fanbase, and the most important tool to doing so. That tool of course is your mailing list. Below you’ll find three solid arguments for why you should be organizing it right now, if you haven’t got one already.

Also, while I have your attention. As of today, each Monday I will be talking about the music business. Furthermore, I really really appreciate your feedback on anything I write here, because it helps clarify my thoughts and the discussion is beneficial to all of us. So if you have anything to say about any of what I write, leave me a comment!

1. It allows you to stay in touch with your fans. Not just making a small difference, but a huge impact on your relationship with them. People avoid giving their emails out whenever they can. Their email is your private access to them. You get to personally let them know of any new music and upcoming events you have. It helps you build true fans.

2. It will promote the hell out of your new release. If you post your music at every sharing site possible, you might get maybe 300 people to listen to it. A little more if you’re lucky. Now, that might be true for every song you ever post online. 10 songs = 3000 people listening to your music. Every 10th likes your music so much, they’ll download it and sign up to your mailing list. Now lets say, you have an ep coming out. You post if on all of those music sites again, and 300 people listen to it. But what’s that? You have 300 people on your mailing list! Suddenly twice as many people are listening to it. It makes a bigger impact everywhere you publish it and it gets shared around more.
Every time you have a new release like that, more people will listen and more will sign up to your mailing list to listen in the future.

3. It helps spread your music. I don’t mean by simply earning you more fans, but that will happen as well. Labels these days are swarmed with demo cd’s from hundreds of artists. Hundreds of bedroom and garage musicians wanting to be heard, get signed and get famous. Who do you think has a better chance to be noticed, a guy who has 1000 people on his mailing list and is really building a fanbase, or a guy who has a cd but no presence to speak of?

Written by majorshake

May 30, 2011 at 7:22 pm

Three challenges for every (aspiring) professional musician

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I woke up this morning to find this in my rss feed. It’s by Chris from the Classical Guitar Blog, and if you play guitar (doesn’t matter if it’s not classical) you should probably read his blog.

I think he really hits the nail on the head in this post. He of course aims mainly at classical guitarists, but this advice I think is universal.

Check it out here 

Written by majorshake

May 27, 2011 at 9:51 am