News: Steinberg HALion now shipping
Steinberg HALion is now available. This is the press release:
After winning plaudits at the Frankfurt Musikmesse for presenting the new HALion 4 VST sampler and sound creation system, Steinberg is now shipping the latest version of its acclaimed virtual instrument.
In its fourth incarnation, HALion has undergone a massive overhaul and shift to an entirely new sampling and sound creation environment. With a cornucopia of creative capabilities, including a top-notch synth section, advanced tools and an inspiring sound library, HALion 4 is a truly universal tool for producers, sound designers musicians alike. The future-proof sample engine and a modular and efficient workflow approach, make HALion 4 an indispensable tool for creative professionals.
HALion 4 is now being shipped to our distributors worldwide* and is also available in the Steinberg Online Shop.
News: D16 SilverLine Group Buy
Before the 15th of June, if you buy any effect from D16’s SilverLine collection, you’ll get the rest of them for free! Sounds like a great deal to me, and I thank Ronnie from Rekkerd.org for posting about it because thats how I know about this deal. I’ll be getting mine in the morning!
Dominate the music industry one niche at a time
Today I want to talk a little about an approach to music that I’ve read about somewhere a long time ago, and its just stayed in my head since. I can’t remember exactly where I read about this, so I apologize for not referencing.
The idea is simple in our heads, isn’t it? Make music, sell records, make a living.
The idea of how to get there, probably isn’t as simple anymore. For good reason, nobody will actually give you a list of things you need to do in order to make it in the industry. So the guess work begins.
I like to think, that the most important thing, is to be really good. Like, so good that nobody can ignore you even if they wanted to. So good that people will want to tell other people about it.
The second thing, and that is the one I will talk about today, is breaking the plan down into steps that you can achieve.
I’m sure we all have our own outlets where we post up our music. I use soundcloud, youtube and I go on a few forums. I want to dominate those few outlets before I can move on. The IDMforums run a netlabel. In the future I would like them to release some of my music. I want to have a certain amount of Souncloud followers and Youtube subscribers.
The reason for me aiming reasonably low in the spectrum (considering I could say, be going for selling millions of albums) is that I can’t possibly expect to make it huge, if I can’t even shine among the thousands of people on youtube and soundcloud and the forums doing the same thing. Once I achieve the goals I set myself now, I’ll set other ones, more powerful ones. The point is, they will be solid signs that I am getting somewhere.
By dominating at a niche site like Soundcloud I can show to myself and to others that I have what it takes.
Where do you promote your music, and how much success have you had with dominating your niche? Let me know in the comments!
Weekend Video: Daedalus
Check out this wicked vid of Daedalus doing his thing at Dublab. It is so awesome that you’ll probably watch it a few times. Go ahead. Do it.
News: NI release Vintage Compressors bundle
The folks at NI sure are on a roll lately!
VINTAGE COMPRESSORS is the sound of character compression. Created in collaboration with Softube, the VC 76, VC 2A and VC 160 are painstakingly accurate emulations of three of the most popular compressors in studio history. Each has its own unmistakable sound, and with added sidechaining and parallel compression, these VINTAGE COMPRESSORS actually improve on the originals. Add legendary character to your productions with VINTAGE COMPRESSORS.
The VINTAGE COMPRESSORS* bundle is available in the Online Shop for $229 / 199 €. The individual compressors are also available separately for $119 / 99 € each.
For more info and to purchase go here
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